Billy Draddy: deal has been exposed by billy ,We use Scottish cashmere because it doesn’t pill.. full details below 👇👇

Billy Draddy: deal has been exposed by billy ,We use Scottish cashmere because it doesn’t pill

. You can have it for 10 years, and it’s not going to look like a cat fur ball, which is what you get from a lot of the disposable cashmere sold the past decade. Ours isn’t going to feel as soft and plush right out of the package, but it will get there like a pair of denim jeans over time. It’ll become your favorite sweater, start to mold to your body, and that’s when it really gets good.

Scott Mahoney: It’s about making the effort to really understand where there’s opportunity. Whether it’s soft coats from Romania, whether it’s sweaters that are hand knit outside of London, it’s finding the finest mills and finest yarns and turning them into incredible garments that last, and this is a tactile business we’re in. It’s the feel, and I think that’s where we really win.

Is the print era over or has it grown up?

Scott Mahoney: Prints have been among our best-sellers every season, and it used to be the crazier, the better. We’ve really gotten away from that. We’re doing beautiful geometrics. What you would find to be classic tie prints are what we’re going forward with. You still see on tour the crazy print look, but it’s looking tired. Clean stripes, solids, beautiful colors and elegant combinations are where we’re living right now.

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