Evidence reveald :What do you think of the recent influx of high-fashion brands in golf?John Bourne (Holderness & Bourne): We’re not threatened or distracted by anything happening around us..

What do you think of the recent influx of high-fashion brands in golf?John Bourne (Holderness & Bourne): We’re not threatened or distracted by anything happening around us.

Billy Draddy: It’s a good thing. The rising tide helps all, but I’m also old enough to have seen this before. All of a sudden, these luxury brands show up, creating booths at the PGA show, and they are investing in golf, and it’s great for the business. We know who our customer is, and if there’s a real fashion customer who wants something from LVMH and now they have golf stuff, I think that’s awesome.

John Bourne (Holderness & Bourne): We’re not threatened or distracted by anything happening around us. We’re just going to bring to life what we think is cool and what we want to wear. That gets to kind of a style versus fashion. Everyone has their own style, and style is much more stable than fashion, which changes and bounces around. Our style hasn’t changed, and it’s not going to.

What’s your advice for golf’s upstart brands?

John Bourne: If capitalized and run well, there is no limit to the number of micro brands that can exist. If the theme of some of these upstarts, mostly direct-to-consumer brands, is new and fashion pieces, that runs up against a difficult reality in the business, which is that if you are constantly launching new things, it is resource intensive. Every time you launch a new thing, you risk there not being a market fit and having to liquidate it potentially to your death.

Scott Mahoney: I think it’s fabulous that you get these young kids that want to wear different clothes. They don’t want to necessarily wear what their father’s wearing. There is a place for that style. It’s not really who we want to be. I mean, I think we take that kid when he grows up and make him a Peter Millar or G4 person. But what these kids are wearing, I definitely think there’s room for it.

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