FRESH Evidence confirm LIV Golf playing days are over withJulien Tornare (TAG Heuer): With about 60 million golfers worldwide, it’s normal that different layers of the population will start entering the sport and challenging the status quo.

FRESH Evidence confirm LIV Golf playing days are over withJulien Tornare (TAG Heuer): With about 60 million golfers worldwide, it’s normal that different layers of the population will start entering the sport and challenging the status quo. T

Billy Draddy (B.Draddy/Fairway & Greene /Zero Restriction): Golf style has never been more off the wall. When we came out of COVID, a lot of people were bringing looks to the course that really hadn’t been approved by their friends. It just opened an avenue for really loud prints. We’re hitting the peak of that right now. There are so many more influences. As a brand, you just have to absorb what you’re seeing and then see how it applies to your brand.

Julien Tornare (TAG Heuer): With about 60 million golfers worldwide, it’s normal that different layers of the population will start entering the sport and challenging the status quo. That’s what’s happening right now.

David Lauren (Ralph Lauren): We’re seeing a desire to return to a more classic style and spirit of heritage—sort of a quiet luxury—both on and off the course. Our customer is looking for beautiful and thoughtfully designed pieces that can take them from the course to a board meeting to a school drop-off seamlessly. We’re looking at how to build our collections with a broader lens with versatile lifestyle pieces like knits, cashmere and layering pieces that live beyond the course and that are comfortable.

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