Greg Norman hails ‘unique’ and ‘world-class’ LIV Golf addition as future plans clear

A huge boost to LIV Golf’s position 📈💥

Greg Norman hails ‘unique’ and ‘world-class’ LIV Golf addition as future plans clear

LIV Golf has continued to strengthen its position in the professional golfing pyramid, with commissioner Greg Norman adding to his team on the back of their latest outing in Singapore

Greg Norman has added to the LIV Golf ranks (

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By

Joshua LeesSenior Golf Writer

16:10, 6 May 2024

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LIV Golf have announced the addition of Adam Harter as the league’s new Chief Marketing Officer (CMO), with Greg Norman hailing the breakaway circuit’s latest addition a ‘world-class’ one.

LIV have continued to grow since bursting onto the scene in June 2022, luring in some of the sport’s biggest names from the PGA Tour. Their latest addition though has come upstairs, with Norman and co welcoming Harter as CMO who has previously worked with PepsiCo and Media, Sports & Entertainment.

On the back of his appointment, Harter earned the plaudits of Norman, who said in a statement: “Adam brings a unique, world-class set of skills and experience that will bolster LIV Golf ’s ongoing work and create incredible new opportunities to develop our league and team brands.

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“The addition of executives like Adam will help expand and deliver on the league’s long-term goals as we continue to reach fans across the world in new and exciting ways. We’re building a strong foundation of leading professionals dedicated to growing our league. We are proud of our many accomplishments thus far, but the best is yet to come.”

Keen to begin work with the Saudi-funded series the new CMO said: “I’m thrilled to join LIV Golf at a dynamic period in the league’s history and the history of the sport. LIV Golf is already well-known for its groundbreaking innovations for golf and driving global fan and partner engagement that is unique in the sports landscape.

“I can’t wait to build on LIV’s early success and continue developing global league and team brands that will be recognised around the world. LIV Golf’s future is extremely bright, and the opportunities are endless.” Harter’s appointment comes just weeks after LIV had added five other new executives to their business.

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