Tiger Woods will have final say over sponsorship decision that could further impact Nike

Tiger Woods will have final say over sponsorship decision that could further impact Nike

Tiger Woods will decide what the future holds for his new clothing brand ‘Sun Day Red’ after questions were raised as to whether he would bring his iconic TW logo back.

Woods launched Sun Day Red earlier this year, paying tribute to the famous red shirts that he sports during the Sunday of a tournament. The new beginning saw one of sport’s most famous sponsorships come to an end after the 15-time major winner cut ties with Nike.

Woods had spent 27 years and his whole professional career sporting the Nike swoosh on his chest, and in the process made a reported £400 million ($500m) in sponsorship money from the leading sports brand.

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Amid his early success with Nike the 48-year-old also brought out his clothing line with the brand in 2000, which aptly adopted a logo including his two initials TW. In the years that followed, Woods would often wear the new logo alongside the Nike swoosh whilst out in competition.

When deciding to leave Nike earlier this year, questions were asked as to what this meant for the TW logo. Following the release of Sun Day Red, Woods brought out a new logo for his brand which was fittingly a Tiger design. The big cat was made up of 15 stripes, paying tribute to the American’s 15 major titles.

In the aftermath, the new design received mixed reviews from golf fans. Ahead of this week’s PGA Championship where Woods will make his return to competition, Sun Day Red president Brad Blankinship revealed that any changes to the logo – including a return to the old TW bade – would be decided by Woods himself.

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