Tiger Woods brutally Unveils ‘Next Chapter’ After Nike Deal.. full details below

Tiger Woods brutally Unveils ‘Next Chapter’ After Nike Deal.. full details below

Woods has been linked with American golf brand Taylor Made since December, when the company filed a trademark for apparel, accessories and equipment, under the name ‘Sunday Red.’

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

How Athletes Became Fashion Week Royalty

It’s not just sports superstars sitting front row at fashion week. Today, luxury labels are looking to work with emerging athletes from niche sports, giving rise to new dealmakers who match brands with eager skateboarders, boxers and rugby players.

How Athletes Went From Selling Merch to Building Fashion Brands

High-profile athletes used to make money by inking licensing deals with retailers that use their names on jerseys and shorts. Today, sports stars like Russell Westbrook and Megan Rapinoe are launching their own labels, with full financial and creative control.

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